吉林快三开奖结果

新聞中心
新零售時代下物流企業生存之道

2018年07月18日10:22?????億歐
  • 羅蘭貝格發布一份新報告《新零售下中國物流企業的應對之道》。報告旨在探討新零售時代下對中國供應鏈組織方式及物流配送模式帶來的深刻變化,幫助中國物流企業在新零售的浪潮下明確自身角色定位并提前構建相匹配的核心競爭力。

2018NIAN7YUE10RI,LUOLANBEIGEFABUYIFENXINBAOGAO《XINLINGSHOUXIAZHONGGUOWULIUQIYEDEYINGDUIZHIDAO》。BAOGAOZHIZAITANTAOXINLINGSHOUSHIDAIXIADUIZHONGGUOGONGYINGLIANZUZHIFANGSHIJIWULIUPEISONGMOSHIDAILAIDESHENKEBIANHUA,BINGTICHUWEILAIWULIUFUWUTIGONGSHANGZAIZHENGTIJINGZHENGGEJUZHONGSUOCHUDEWEIZHI,BANGZHUZHONGGUOWULIUQIYEZAIXINLINGSHOUDELANGCHAOXIAMINGQUEZISHENJIAOSEDINGWEIBINGTIQIANGOUJIANXIANGPIPEIDEHEXINJINGZHENGLI,BAWOXINLINGSHOUDEZHISHENGZHIDAO。

WENZHANGLAIYUANLUOLANBEIGEYANBAO《XINLINGSHOUXIA,ZHONGGUOWULIUQIYEDEYINGDUIZHIDAO》,YIOUZHIKUZHENGLI,NEIRONGRUXIA:

一、中國零售行業正式進入“新零售”下半場
1、線上紅利逐步消退

2017NIANZHONGGUOWANGLUOLINGSHOUSHICHANGJIAOYIGUIMOYUEWEI7.2WANYIYUANRENMINBI,TONGBIZENGSUYUE37%,XIANGJIAOYU2015NIANDEYUE38%、2013NIANDEYUE43%JI2011NIANYUE69%,DIANSHANGZENGSULIANXUFANGHUAN,CHUXIANXINGYEXINGQUHUANTAISHI,ZHEYIWEIZHUZHONGGUODIANSHANGYIKAOLIULIANGHONGLIHUODECHIXUXINGGAOSUZENGCHANGYIFEIYISHI,YUJIWEILAIJIANGGUODUDAOMEINIANYUE20-30%DEFUHEZENGCHANGSUDU。

2、線下價值再度認知

吉林快三开奖结果 JINGUANXIANSHANGLINGSHOUGUOQUZAIYEMANSHENGCHANGXIAHUODEFEISUCHENGCHANG,DANCONGSHENTOULVLAIKAN,2017NIANZHONGGUOXIANSHANGLINGSHOUZHANBIYUE20%,XIANXIALINGSHOUYIRANZHANZHUDAODIWEI。SHISHISHANG,CHUANTONGFUQIDIAN、SHANGCHAO、BAIHUO、GOUWUZHONGXINJIBIANLIDIANDENGXIANXIASHITIYETAIJINGGUODUONIANFAZHAN,YIJILEIQIGUANGFANDEXIANXIAWANGDIANZIYUAN,JUBEISHENDUGAIZAOJIJIAZHIJIHUODEKONGJIAN。

3、互聯網巨頭加快布局

JINNIANLAI,HULIANWANGJUTOUZAIXIANSHANGLINGSHOUZHANCHANGZHIWAIKAISHIJIJIXUNQIUXINDEZENGCHANGDIAN。WEILAIJIANGJINYIBUYITUODASHUJU、RENGONGZHINENGDENGJISHUSHOUDUAN,DUICHUANTONGXIANXIALINGSHOUSHENGTAIJINXINGFUNENG。2016NIANCHUALILVXIANLUODIXINLINGSHOUWUZHONG“HEMAXIANSHENG”,GAIMOSHITANSUOCHUHUOCHENGGONGZHEJIANGJINYIBUJIASUXINLINGSHOUDEFAZHAN。

YINCI,YIALIHEJINGTENGWEIDAIBIAODELIANGDAZHENYINGZHENGDAJUTONGGUORUGU、BINGGOU、ZIJIANDENGSHOUDUANKUAISUBUJUXINLINGSHOUZIYUAN。

二、新零售的特征是“數據驅動”與“渠道融合”
1、數據驅動—以人為始,滿足消費者多樣化需求

吉林快三开奖结果 CHUANTONGLINGSHOUMOSHIXIA,GONGYINGSHANG/PINPAISHANGZAILINGSHOULIANTIAOSHANGZHANJUZHUDAODIWEI,LINGSHOUSHANGGENGDUOJIYULISHIDEXINXIHEJINGYANDEPANDUANJIANGHUOPINYUXIAOFEIZHEJINXINGPIPEI,XIAOFEIZHEZAILINGSHOULIANTIAOZHONGZUOWEIBEIDONGJIESHOUZHEERCUNZAI。

ERXINLINGSHOUMOSHIXIA,XIAOFEIZHEDEXINGWEISHUJUBEIWANZHENGDESHOUJIJIFENXI,XIAOFEIXUQIUKEBEISHISHICHUANDIGEILINGSHOULIANTIAOSHANGDEBUTONGCANYUZHE,CONGERSHIDELINGSHOUSHANGHEPINPAISHANGTOUGUOSHUJULEJIEXIAOFEIZHEZHENSHIXUQIU,BINGTIGONGGEXINGHUA、DINGZHIHUADECHANPINHEFUWU,ERSHENGCHANSHANGZEKEJIYUSHUJUJINXINGZHUNQUEDEXUQIUYUCE,SHIXIANROUXINGSHENGCHAN。XIAOFEIZHEDEDUOYANGHUASUQIUZAISHUJUQUDONGXIAJIANGBEIJIDAMANZU。TONGSHI,ZAIZHENGGELIANTIAOZHONG,GEHUANJIEKUCUNSHUJUDATONGBINGSHISHIDONGTAIGONGXIANG,JIANGYOUXIAOJIANGDIKUCUN,TISHENGZHENGTIGONGYINGLIANXIAOLV。

2、渠道融合—以場為末,激活線下門店資源的“觸點”屬性

CHUANTONGLINGSHOUXIA,“CHANG”DENEIHANYICHENLIESHOUMAIJIYINGXIAOHUDONGWEIHEXIN,ZHUYAOZUOYONGZAIYULIANJIEQIANDUAN“HUO”YUHOUDUAN“REN”,YITIXIANLIUTONGJIAZHIJIYINGXIAOJIAZHIWEIZHU。XINLINGSHOUXIA,XIANSHANGXIANXIADEBIANJIEZHUBUMOHU,XIANXIA“CHANG”DE“LIANJIE”SHUXINGHUANMANRUOHUA,ER“CHUDIAN”SHUXINGZEZHUBUZHANGXIAN,JIANGJINYIBUJIHUOTIYANFUWUJIMODUANCANGPEIDINGWEI,JINERDAILAITIYANJIAZHIYUWULIUJIAZHI。

三、新零售要求更為高效的現代供應鏈組織方式及物流配送模式
供應鏈組織方式向“共享化”邁進在新零售數據驅動及渠道融合的大背景下,線上線下零售供應鏈存在巨大的共享空間。

YIFANGMIAN,XIANSHANGLINGSHOUSHANGJUBEIJIQIANGDESHUJUZHUAQUJIFENXINENGLI(KESHIXIANGENGWEIZHUNQUEDEXUQIUYUCEJICAIGOUYUWULIUJIHUA),TONGSHIXIANXIALINGSHOUSHANGYONGYOUFENGFUDEWANGDIANWULIUPEISONGJIAZHIKEGONGJIHUO(KESHIXIANGENGWEIKUAISUDEPEISONGSHIXIAOJIGENGJUJINGZHENGLIDEPEISONGCHENGBEN),YINCI,SHUANGFANGZAIGONGYINGLIANQIANDUANJIHUAHUANJIEJIMODUANPEISONGHUANJIEDEHEXINNENGLIGONGXIANGJIANGSHIFANGXIANZHUDEXIETONGXIAOYING。

吉林快三开奖结果 LINGYIFANGMIAN,XIANSHANGLINGSHOUSHANGSKU(CUNCHUDANYUAN)DUO、DINGDANFENSAN,ERXIANXIALINGSHOUSHANGSKUYOUXIAN、GUIMOHUACHENGDUGAO,YINCI,SHUANGFANGZAIGONGYINGLIANZHONGJIANDECAIGOU、CANGCHUJIYUNSHUHUANJIEDEHEXINZIYUANGONGXIANGJIANGDAILAIKEGUANDEGUIMOXIAOYING。

1、物流配送模式向“點對點、分鐘級”演進

吉林快三开奖结果 CHUANTONGXIANSHANGLINGSHOUDEWULIUMOSHIYI“QUANGUOCANGWANG+BIAOZHUNKUAIDI”JI“RDC/CHENGSHICANG+LUODIPEI”WEIZHU,BANSUIXINLINGSHOUMOSHIZHUBUTUIJIN,XIAOFEIZHEDUIWULIUJISHIXINGJIFUWUXINGSUQIUBUDUANTISHENG,ZHUBUYANJINCHUYI“JISHIPEISONG”JI“DIANCANGYITI(HANQIANZHIWEICANG)”WEIHEXINDEDIANDUIDIANWULIUPEISONGMOSHI,JINGUANXIANJIEDUANRENGYISHENGXIAN、CANYINPINLEIWEIZHU,DANZAIWULIUSHIXIAOSHANGYIJINGCONGYITIANWEIDANWEIZHIJIETISHENGZHIYIFENZHONGWEIDANWEI。

2、新零售模式下物流服務提供商將具備更為清晰的分工與緊密的協作

Supply chain owner (GONGYINGLIANZHENGHESHANG)、Capacity provider (YUNLITIGONGSHANG) JIInfrastructure supplier (JICHUSHESHITIGONGSHANG)SANLEIWULIUWANJIAJIANGFENGONGXIEZUO、ZHUDAOSHICHANG。

吉林快三开奖结果 SANLEIWANJIAJIANGZAIXINLINGSHOUXIADEGONGYINGLIANHUANJIEZHONGGEZICHENGDANGENGWEIQINGXIDERENWUFENGONG。SHOUXIAN,GONGYINGLIANZHENGHESHANGZAIQIANDUANYUXIAOFEIZHEJULIJIN,ZAISHUJUZHUAQUSHANGJUBEITIANRANYOUSHI,KEYITIGONGZHUNQUEQIEJUQIANZHANXINGDEGONGYINGLIANJIHUA,TONGSHIDUIJIEHOUDUANGONGYINGLIANGEWULIUZHIXINGHUANJIEDELIYIXIANGGUANFANGBINGTIGONGZHIDAO。JINER,YUNLIGONGYINGSHANGZHUBUHUIGUIZISHENZAIYUNSHU、CANGCHUJIWULIUKEJIYINGYONGHUANJIESHANGDEZHUANCHANG,JUJIAOWULIUYUNYINGXIAOLVDETISHENG。

3、不同類型的玩家將具備鮮明的角色及價值定位

吉林快三开奖结果 QINGXIDEFENGONGJIANGJUEDINGBUTONGLEIXINGDEWANJIAJUBEIBUTONGDEJIAOSEDINGWEI。

GONGYINGLIANZHENGHESHANGZAIGONGYINGLIANHUANJIEZHONGJIANGYI“JIHUAZHE”JI“ZHENGHEZHE”DEDINGWEIWEIHEXIN,ZAIQUANJUSHANGZHENGTITISHENGGONGYINGLIANDEXIETONGXIAOYINGJISHIFANGGUIMOXIAOYING。

吉林快三开奖结果 YUNLIGONGYINGSHANGJIANGHUIGUI“YUNSHUZHUANJIA”DEJIAOSEDINGWEI,LIQIUZAITISHENGWULIUJIAOFUSHIXIAO、WENDINGXINGDETONGSHI,YOUXIAOJIANGDIYUNSHUCHENGBEN。

ERJICHUSHESHITIGONGSHANGZEJINYIBUTIXIAN“FUNENGZHUANJIA”DEJIAOSEDINGWEI,TONGGUOYOUDECANGWANGBUDIANJIROUXING、MINJIEDEWULIUKEJIYANFATISHENGGEJIEDIANDEYUNYINGXIAOLV。

四、提前構建差異化核心競爭能力是中國物流企業未來的制勝之鑰
不同的角色定位對三類玩家未來的核心能力提出差異化的構建要求。

GONGYINGLIANZHENGHESHANGWEILAIDEHEXINJINGZHENGNENGLILAIYUANYUSHUJUQUDONG、GONGYINGLIANJIHUAJISANFANGZIYUANZHENGHENENGLI。SHOUXIAN,SHUJUQUDONGNENGLIYAOQIUQIJINYIBUYIXIANJINRENGONGZHINENGSHOUDUANWEIYITUO,SHIXIANGENGDUOWEI、GENGSHENDUDEDASHUJUCAIJIJIFENXI,JINERZHUBUQIANGHUAXUQIUYUCEJIGONGYINGLIANWANGLUOFENXIJIYOUHUA。TONGSHI,ZAIGONGYINGLIANHUANJIEZHUBUXIANGSHANGYOUYANSHEN,DAJIANSHANGYOUXUNYUANJICAIGOUTIXI,BINGJUBEIZHENGHEYOUZHISANFANGWULIUZIYUANDEBINGGOU、XINXIDUIJIEJIGUANLINENGLI。

DONGLIGONGYINGSHANGWEILAIDEHEXINJINGZHENGNENGLILAIYUANYUJISHIWENDINGDEYUNLIBAOZHANG、YOUDECHENGBENKONGZHIYIJIYOUZHIDEFUWUNENGLI。YINCI,XIANGGUANQIYEYINGJIJIWEIRAOSHEHUIHUAYUNLIDEXUNYUANJIGUANLI、XIANLUGUIHUA、YUNLIDIAODU、CHEDUIGUANLI、BIAOZHUNHUAFUWUPEIXUNJIZENGZHIFUWUXIANGGUANDENENGLIGOUJIAN,YIQIZAIXIANYOUDETONGZHIHUAJINGZHENGZHONGLVXIANTUOYINGERCHU。

JICHUSHESHITIGONGSHANGWEILAIDEHEXINJINGZHENGNENGLILAIYUANYUJIACANGCHUWANGLUOBUJU、SHANGPINKUNEIGAOXIAOZHOUZHUANJITISHENGGONGYINGLIANROUXINGDEWULIUKEJIKAIFAHEYINGYONGNENGLI。QIZHONG,CANGCHUWANGLUOFENXIJIGUIHUA、TUDIZIYUANHUOQU、GAOXIAOKUNEIGUANLIJIZENGZHI、ROUXINGKEJIYANFAJIYINGYONGDENGXIANGGUANNENGLIYINGJINSUGOUJIANYIZHANDEXIANJI。

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